Cigar manifest
In the world of cigars, for us everything begins with quality – only the finest leaves, carefully aged and crafted with attention, because every cigar must carry the character and dignity of those who create it. Just like fine wine, a cigar is never rushed – it matures to tell a story.
We believe in respecting the ritual. Cutting, lighting, the first puff – it’s not a rush, it’s a moment that belongs to you. It’s a quiet ceremony that turns an ordinary day into something special. A cigarette once had the slogan “you’re not alone with a cigarette,” but a cigar goes further – it is a moment set aside for yourself and for good company.
Our path always leads towards good taste without snobbery. In the cigar world, it’s easy to assume it’s about pretentiousness – but with us, that doesn’t exist. As with wine, true enjoyment is not a pose but openness – equally valid for connoisseurs and for those just discovering the world of aromas and textures. Cigars are not reserved for the elite, but for anyone who can recognize joy in good conversation, a glass of drink, and smoke that lingers beyond the moment.
And finally, we stand for responsible enjoyment. Cigars, just like wine, are not about habit but about luxury. Their true meaning lies in moderation, in the ability to pause, breathe, and enjoy with measure.
This is our Macondo – a world where quality, ritual, good taste, and responsibility live in perfect balance.
Humidors
Humidor is a small school of patience. It reminds us that quality is not created overnight – whether it’s a cigar, wine or whiskey – but that it always requires time, balance and a little attention.
Aging & Humidor – Keepers of Time
A cigar, just like wine or whiskey, lives with time. It is not made to last forever, but to mature and at some point reach its fullness. That’s why a humidor is more than a box – it’s a small world where cigars breathe, rest, and preserve their aromas.
Balance in silence
Imagine the shelves of a wine cellar or rows of barrels in a distillery. Nothing should be overcrowded, every bottle and every barrel has its space and its peace. The same is true with cigars. If you cram them together, you suffocate their nature. Leave space for air to circulate so each cigar can age at its own pace.
The optimal climate
The humidor is sensitive to balance. Ideal humidity ranges between 65 and 72%, and temperature between 18 and 21 °C. Too little humidity and the cigar becomes brittle, too much and mold appears. The same goes for wine or whiskey – a barrel that’s too dry lets the spirit escape, too much moisture spoils it from within. As in a good life – the key is moderation.
When a cigar dries out
It happens even to the best. If it loses its moisture, the cigar loses its soul. But recovery is possible. Slowly, patiently, without forcing. Place it in a properly humidified humidor and give it weeks, sometimes months. Just as wine “breathes” in the glass or whiskey in the bottle after its first encounter with air – so too can a cigar find its way back.
Humidor, in the end, is a small school of patience. It reminds us that quality is not created overnight – whether it’s a cigar, wine or whiskey – but that it always requires time, balance and a little attention.
The Cigar School – 6 Lessons in Enjoyment
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Cutting
A cigar is like a bottle of wine or an old cognac – it must be opened with respect. Cut only the cap, just enough to open the path for smoke. Never too much, or it will fall apart. A good cutter is like a sommelier’s knife or a crystal glass – without it, there is no true beginning.
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Lighting
Lighting a cigar is not a moment of haste, but a ritual. Hold the flame at the edge, let the leaves catch fire on their own. It’s like the first sip of fine rum – slow, soft, and full of aromas. If you rush, you’ll lose the best.
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Smoking pace
A cigar does not tolerate speed. Puff once a minute, let the flavor develop. Smoking too fast overheats the tobacco and alters the aroma, just as drinking whiskey too quickly hides its layers. The pleasure lies in rhythm – calm, patient, your own.
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Storage
A cigar needs a humidor, just as whiskey needs a barrel or rum tropical humidity. Without proper conditions, it loses its soul. Humidity of 65–72% and temperature of 18–21 °C preserve balance. This is not luxury, but the minimum respect owed to time and taste.
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The Art of ash
Ash is more than what remains – it’s the witness of every puff. Long ash is a sign of good construction and a calm smoking rhythm.
The ashtray is not a place for nervousness. Let the ash grow a centimeter or two, because it protects the ember’s stability. When it falls on its own, it’s a sign that the cigar is working as it should. As with fine cognac – the glass is not shaken, but gently swirled, because everything has its moment.
And so the old thought holds true: “remember that you are ash.” A reminder that nothing lasts forever – but that beauty lies precisely in transience.
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The etiquette
In the world of cigars, etiquette is not a detail – it’s part of the ritual and a sign of respect for yourself and for others. Cigars are a social pleasure, and it is etiquette that distinguishes elegance from superficiality.
Do not light someone else’s cigar – everyone has the right to their own moment. Do not smoke while eating – smoke should accompany, not cover the taste of food. And never extinguish a cigar violently; let it fade out on its own, because therein lies understanding and respect.
Etiquette may be invisible, but in the cigar world it is deeply important. It shows that a cigar is not just smoke – but ritual, togetherness, and a small school of elegance.
Pairing – Cigars & Drinks
Cigars and wine
Cigar and wine share the same philosophy – terroir, time, and patience. A light cigar with a glass of fresh Pinot Noir reveals softness and fruity notes. A heavier, fuller cigar calls for a Bordeaux Cabernet or aged Barolo, where the tannins and depth of wine play the same game as the layers of smoke.
Cigars and whiskey
Whiskey and cigars speak the same language – the language of layers. A smoky single malt with a medium-bodied cigar creates a dialogue between peat and tobacco. Bourbon, with its vanilla and caramel notes, pairs best with creamy, slightly sweet cigars. In both cases – a slow rhythm reveals hidden nuances.
Cigars and rum
Rum and cigars are born in the same lands, under the same sun. Dark, aged rum carries molasses, spices, and tropical warmth – the perfect partner for a stronger, spicier cigar. It’s a pairing that tells a Caribbean story: the sea, music, and smoke in the air.
Cigars and cognac
Cognac is the aristocrat among drinks, but never without charm. Its warmth, notes of dried fruit and wood, beautifully accompany mature, complex cigars. It’s a pairing where each sip prolongs the smoke, and each puff opens a new layer of the drink.
